Why we built this

Small businesses
run the country.

The plumber who comes at 10 PM. The florist who remembers your anniversary. The guy who fixed your fence after the storm and didn't charge for the extra post.

They carry their communities. And they're drowning in back-office work that nobody built for them.

“We tried QuickBooks. We tried Jobber. We tried a spreadsheet. What we actually needed was someone on our team — and software that worked like they'd been there all along.”
— What every owner we talked to said, in different words.

How we build.

01
Owners first. Always.
We talk to twenty operators a week. If a feature doesn’t make their Tuesday easier, we don’t ship it. No exceptions.
02
AI with guardrails.
Charlie suggests. You approve. Anything that sends to a customer passes your eyes first, unless you’ve explicitly told us it’s fine.
03
Your data is yours.
Export anything, any time. One click. We don’t train on your invoices. We don’t sell your customers. We don’t share a byte.
04
Plain English everywhere.
No ‘revenue optimization.’ No ‘engagement metrics.’ If your grandmother wouldn’t say it, we don’t put it on the screen.
05
Stay small on purpose.
Twelve people. We’ll grow when growing makes us better, not when a board says so. Three of us worked in trades before software.
06
Priced for a Tuesday.
$49/month. No surprise add-ons. No seat tax. Charlie included. Call us if that’s still too much.

The people answering the phone.

KS
Kiran Shah
Co-founder, CEO
Spent four summers on a framing crew in Oregon. Carries that clipboard guilt.
TA
Tomas Aguilar
Co-founder, eng
Built payments infra at Square. Still cuts his own yard.
DW
Denise Whitaker
Head of design
Designed the Jobber mobile app for 5 years. Left to try again.
BD
Bobby Dietz
Customer ops
Ran a pool service co in Boca for 18 years. Now answers your 7 AM text.
PK
Priya Krishnan
Charlie AI
ML at Stripe. Obsesses over 'it should feel like a person.'
TP
Theo Park
Eng
Full-stack. Three-time failed founder. Third startup's the charm.
RQ
Rachel Quinones
Finance & ops
CPA who got tired of watching her clients suffer with QuickBooks.
+ 5 more
Eng, design, support
Scattered across Durham, Austin, Mexico City, and Guadalajara.
We're hiring →
Backed by
Investors who know that SMBs aren't a stepping stone.
First Round
Base10
Homebrew
Slow Ventures
Two Stacks
4 SMB owners